LED is called the fourth generation light source, compared to traditional light sources, it has unparalleled advantages. However, due to the intense competition in recent years, the industry has excess capacity and the enterprises are suffering tough days. 2016 is the first year of Chinese 13 five years plan for realizing Chinese brands in 2025. How to accelerate the development of LED industry to return to youth is the industry’s most concerned topic at present.

From a practical point of view, Chinese LED lamps products have large potential domestic markets, because either the new home buyers and house stock users or the public places lighting applications will have demands to replace lamps. But the traditional energy reserves is insufficient, is the reason for the rise of solar energy market.

The “supply side” reform was ignored is the reason for emerging industries “premature aging”. It’s correct to protect the enterprises’ enthusiasm at the beginning of emerging industry development, but it’s wrong to blindly encourage production without thinking about the consumer market in later time because this situation usually results in a serious imbalance between supply and demand market.

The core technology is the key for exporting competitive.

As early as in 2012, Chinese LED display industry has already accounted for the majority parts of global market, because along with the rapid development, the entire industry accumulated more than 20 billion output value. But in recent years, global economic is growing very fast, the price war is intensified between the competitors, through the exports value gets increased yearly, but the trade barriers, production cost rising and a series of problems subsequently exposed.

In the constantly changing international situation, Chinese exporters are frequently tracked in troubles, ultimately it’s because of the core technology. The “2016-2021 Chinese LED lighting industry market forward-looking strategic planning and investment analysis report” shows that there are only 20% of Chinese exporters have their own brands and their export value takes only 1% of Chinese exporting total amount, the “OEM” phenomenon is still widespread in trading activities. Once the survey detains Chinese LED products to high anti-dumping tax, they will lose price advantages and the domestic brands which don’t have its brands will have significant reduce in their competitiveness.

Energy saving is the key for green industrial upgrading.

The Ministry of Environmental Protection released a paper entitled “impact of environmental protection under the new normal economic analysis” report recently. It’s said that during the 12th five years plan, Chinese energy-saving environmental protection industry was enjoying 15-20% growth rate, the investment in renewable energy has reached $67.7 billion ranking first in the world. It's said that in the 13th five years plan, the concept of energy conservation, recycling economy, pollution control will continuously got attentioned and strengthen, the hydropower, wind power, photovoltaic power industry have optimistic prospects.

Along with the fast growth of environmental protection industry as well as the huge amount investment in renewable energy industry, led display industry will also deploy energy structure adjustment strategy and enter the age of green economics. With the continuous improvement of environmental protection concepts and technology, energy-saving led dispaly products will get better and better response in the market.