Along with the development of advertising industry, we have higher and higher requirements on the advertising medias, the traditional road billboard, light box, single pillar and neon light which have single outdoor advertising form are no longer suitable for today’s audience demands, therefore, outdoor led display is getting more and more important in the advertising industry. Led display is the combination of high technology and advertising media, it can transmit brand value and professional quality for clients. Outdoor led display is the trend for future advertising media.

Because of the limitation to human memory space and the infinite of message spreading, human attention gradually is becoming a scarce resource, it makes the advertising media become the third social force except the capital and technology. The changes in our daily life is driving the development of outdoor advertising media, as the audiences of radio, television, newspapers and magazines are getting divided, the outdoor advertising media is getting to be the real mass media which has irreplaceable unique values.

Led outdoor advertising media already becomes the most developed advertising media in recent years, according to the data of the Chinese domestic leading market research institution CTR, since 2010 the newspaper advertising media is getting sustained negative growth but the the outdoor advertising media is enjoying growth rate as high as 79%, it already takes 15% of the market share and still keeps strong growth trend.