From the development point of view, strategy is the core competitiveness of the enterprises. It’s hard for an enterprise with strategy at the beginning but his future is brilliant and the situation is opposite to an enterprise who doesn’t have strategy.

What is the strategy? Strategy is the overall consideration of plotting to achieve global long-term super goals planning.

Tactics is one of the means of implementation strategy, it may need the enterprise giving up parts of its practical interests. In order to achieve the tactical victory, strategy can retire behind but it can’t be given up or be ignored.

Looking through the 30 years development of led lighting industry, there are few enterprises achieved their strategy goals, most of the enterprises are still in the stage of struggling and making money. Thus the topic of strategy for led industry is luxurious and talking about brands is luxurious, but because it is a luxury, it’s extremely valuable and necessary for the enterprises.

There is no future for an enterprise without strategy no matter its present situation is good or not and no matter how much money it ever made or how much it is making today. Today it’s lucrative but it doesn’t mean tomorrow, because tomorrow is unpredictable.

Therefore,it’s necessary for an enterprise to build long-term development strategy, only in this way the enterprise can have future.

However, as stated that most of the enterprises are struggling to survive, it’s a luxury to talk strategy because they have to focus on making money and surviving. On the surface, it is indeed the problem, but open to see, it’s not a problem because it’s easy to survive in this age, what difficult is to meet the vaulting ambition. It’s normal to have ambition but an enterprise has to have suited ability, planning, orientation and baseline.